Youth-centered pizza place sets eyes on UD
Justin Guinn, Staff Writer. Photo contributed by Hillary Cadigan
October 21, 2010
Toppers Pizza has big plans for Dayton.
The "more fun pizza company," which markets itself to 18 to 34 year olds and is open until 3:45 a.m. most nights, has 26 Midwestern franchises. Their newest location is a store at 345 Calhoun St., Cincinnati, located less than an hour from the University of Dayton. According to Toppers, the same franchisers are looking to Dayton for their next move.
"Other pizza chains are mundane, tired and boring," said Brett Larrabee, Toppers' director of franchise development.
Toppers employees said their company wants to focus on fun.
"Ordering pizza ought to be a fun experience," said Scott Iversen, Toppers' marketing director. "Young people like to have fun, and we're aimed at young people, so we try to create a fun environment."
The restaurant's menu, available online at toppers.com, features new kinds of pizzas, including "Potato Topper" and "Mac 'N Cheese," as well as buffalo and boneless wings, grinders, and quesadillas.
"The college crowd pleaser, the 'Hangover Helper,' features Canadian bacon, onions, green peppers, potatoes and bacon bits topped with cheddar and mozzarella cheese," Iversen said. "But the main draw is the 'Topperstix,' which are the ultimate in breadsticks, topped with cheese and your choice of taco meat, pepperoni or bacon. Also, all Toppers' products are made from scratch with dough made fresh every day."
Although its prices are affected by the ingredients - $13.99 for a 12-inch specialty pizza, according to the online menu - Toppers runs dozens of different deals at all times to ease the cost on economically-challenged college students, Larrabee said.
The plans for a Dayton Toppers Pizza store are still in the works. Toppers is still waiting on the right location but hopes to open "within the next six months," Larrabee said.
Hillary Cadigan, Toppers' franchise media consultant, said opening a Dayton store will be easy.
"Each [of our] locations averages $1 million yearly," she said. "This is about 40 percent higher than [our] competition, and, with only 26 total stores, Toppers has already managed to shut down more than 10 Papa John's, Pizza Huts and Dominos, by opening in their markets."